Digital Marketing is marketing that makes use of electronic devices such as computers, smartphones, cellphones, tablets TV etc to engage with customers.Digital marketing can be through non-internet channels like TV, Radio, SMS, etc or through internet channels like social media, e-mails ads, banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels, however digital marketing is becoming more popular with marketers as it allows them to target and track many aspects including their return on investment more accurately compared to other traditional marketing channels.
FACING THESE CHALLENGES:
What type of conversation does your customer want to have – is he interested in knowing about your product or customer service or promotional offers?
The consumer is shaping the brand independent of you. Is your brand inclusive? Are you encouraging the consumer to co-create the brand?
There is clutter in media. Is your communication creative enough to break the clutter?
Digital marketing is the new mantra. Are you optimizing your digital marketing?
Are you getting bang for your buck?
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